What Would Drake Leaving Jordan For Adidas Mean?

“If Nike ain’t have Drizzy man, they wouldn’t have nothin!”

Hours before the clock struck midnight on December 31st, 2015, Kanye West released “Facts,” a now-legendary diss track with most of its venom and vitriol aimed at Nike, his former creative partner. He mentioned that they “treat employees just like slaves,” mocked them for having to give LeBron James a billion dollars not to “run away,” and most memorably stated that if Nike didn’t have partnerships with Drake and his close personal friend Donald “Don C” Crowley (of Just Don fame), they wouldn’t have any relevance in street or hip-hop culture. read more


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TBT: The Golden Age Of Sneaker YouTube

YouTube is one of the most powerful and expansive mediums of communication in today’s digital world. Since its inception in 2005, the once-humble video sharing site has blossomed into an endless library of content, with everything from news to music to cat videos to fight compilations just a simple search and a click away. YouTube has created a new breed of “influencer,” one that controls and sways a viewer’s taste through their videos.

YouTube also brought many subcultures into the spotlight by making them much more accessible. “Sneaker YouTube” was a fringe term only a few years ago, but has exploded in popularity due to daily vlogs (video blogs), unboxings (new product being opened live on camera) and discussion videos from content creators with subscriber numbers in the hundreds of thousands, like BULL1TRC, Blake Linder, Money Kicks, and Qias Omar amassing huge loyal followings. read more


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5 Great Brands For People Who Love Supreme

Being a Supreme fan can be a tiring hobby/obsession. With all the hype and thirst surrounding their products, it’s harder than ever to get your hands on the pieces that you wanted. Cart crashes, instant sellouts, long lines, and a website that’s so overloaded with traffic you can’t even get through are familiar frustrations for any Supreme lover. Face it: sometimes you just need a break. We understand. It can be quite rankling, especially when you’re just trying to add something new to your wardrobe. read more


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2018: Nike’s Best All-Star Weekend Ever

Another NBA All-Star Weekend is officially in the books, and we’ve got a fresh batch of great new memories from the festivities. From Quavo of the Migos dominating the Celebrity Game en route to an MVP award, to the NBA’s young guns showing out in the Rising Stars challenge (a game that practically turned into a dunk contest) all the way back around to All-Star Saturday Night where Spencer Dinwiddie showed off an impressive skill set, Devin Booker was money from deep, and Donovan Mitchell did his best Vince Carter impersonation … there was a lot of dopiness going down, and that’s all before the game itself, where the King himself, LeBron James dominated and earned MVP honors yet again in a defenseless victory. read more


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The 5 Best Accessories From Supreme’s S/S ’18 Season

It’s the undisputed truth: No brand in the world produces better accessories or lifestyle items than Supreme. Season after season, year after year, Supreme brings clever, funny, ironic, and (occasionally) surprisingly useful items to market, all adorned with their signature touch, and usually sporting their iconic logo and infamous red/white colorway. There’s a lot of excitement around their S/S ’18 clothing but there’s even more anticipation around the accessories, as this season presents a wide variety of great trinkets and knit-knacks, from small to gigantic. read more


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The 10 Best Pieces From Supreme’s S/S ’18 Collection

No more anticipation. No more guessing games (even though several of our predictions have already been confirmed as truth). No more “what if’s”. Supreme S/S ’18 is finally officially upon us, and we couldn’t be more excited. The official lookbook and preview arrived Monday. The clothes themselves? The first release from Supreme’s S/S collection drops in-store on February 15th, and online February 22nd.

Under new lead designer Max Vanderwoude Gross, Supreme has delivered yet another solid season with a healthy mix of looks both old and new, and pieces both loud and subtle. Some items are immediate head turners while others are meant to be appreciated quietly, but one thing’s for certain: it’s a very solid collection with an extremely minimal amount of weak links. read more


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What Does GOAT and Flight Club’s Merger Mean For The Resell Industry?

GOAT and Flight Club. Two behemoths of the sneaker resell industry. One an old standby with a heavy physical retail presence, one a new-jack online only peer to peer marketplace. Both boast a devoted following, a high degree of name recognition in their market, and a massive amount of incredible sneakers for purchase, and now the two are combining into one colossal company.

That’s correct: GOAT and Flight Club are joining forces to create the single largest aftermarket sneaker empire in the world … and GOAT, not Flight Club will be the overarching parent company after raising $60 million dollars in capital (and a whopping $250 million dollar valuation) from venture capital firm Infunding. read more


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9 Predictions For Supreme S/S ’18

It’s like clockwork. Twice a year everything that’s going on in street culture comes to a screeching halt and all eyes turn to Supreme. When the iconic New York brand officially announces their Spring/Summer or Fall/Winter collection, the unveiling comes with a fresh new wave of possibilities and excitement, and the collection becomes the talk of the streets and the Internet for weeks on end. Each piece, collaboration, and accessory is carefully dissected by hoards of adoring fans, and the brand carries that momentum and hype right into their legendary Thursday morning releases. read more


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III SZN: The Stories Behind February & March’s Jordan III Releases

The Jordan III: arguably the greatest sneaker of all time. An iconic silhouette, crafted by a masterful designer for the best basketball player to ever set foot on the hardwood, it boasts a rich history both on and off the court and still speaks to sneakerheads around the world today, 30 years after its initial release in 1988.

Yes, the Jordan III is legendary in more than one way. The first Jordan sneaker to feature the now-ubiquitous Jumpman logo was also the first to use elephant print and offer an exposed heel air bag. Even more importantly than that, the Jordan III was also the shoe that saved Michael Jordan’s relationship with Nike. After the first two models, Jordan was thinking of jumping ship from the Swoosh, but the wizardry of a young Nike designer named Tinker Hatfield reeled him back in. The Jordan III’s unique design and luxurious materials were unlike anything ever seen before in sneakers, and frankly there would be no Jordan Brand as we know it without Tinker’s touch. It’s safe to say: sneakerheads around the world owe him a debt of gratitude. read more


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Monarch Mondays: The Past, Present and Future of An All-American Sneaker

Every so often, a special sneaker is introduced to the market. Maybe it’s an iconic design. Maybe it features a brand new, industry-shifting technology. Maybe it’s a shoe that becomes intertwined with a legendary moment in cultural history. Or maybe it’s just a shoe that’s brilliant in its simplicity and speaks to the common man.

The Air Monarch is just that: a brilliantly simple sneaker. It’s never been at the forefront of culture. It doesn’t fetch crazy prices on the resell market. Nobody can tell you about the time they remember (insert influencer here) wearing their pair while doing something that became iconic. But it is among Nike’s best-selling and most important models because it’s accessible, available in a variety of widths and colorways, and most importantly … it’s so damn normal.  read more


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Noah S/S ’18 Looks Amazing

We love Noah here at KicksOneTwo.

The New York-based brand founded by former Supreme creative director Brendon Babenzien offers everything you could ask for: a refined and consistent aesthetic inspired by the sea, music, and New York’s culture (we spot cues from Babenzien’s time Supreme and 90’s Polo in the designs as well), tasteful collaborations that are meaningful both to the people behind the brand and their core audience (The Cure, Dover Street Market), excellent quality (you can check out an extensive archive of all their fabrics here) and a great deal of transparency behind how the products are made and why the price points are what they are (Babnzien once penned an in-depth article explaining exactly why their Two-Tone Parka cost $448). read more


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