Streetwear is an industry in a perpetual state of flux. Trends come and go, tastes evolve and change, and in the last few years the Internet has made what was once a subculture tucked away from the mainstream and only accessible to those “in the know” available to anyone anywhere in the world with an internet connection and a thirst for knowledge.
However, one thing that’s never lost its place in streetwear is the graphic tee. It’s been integral to the culture since the very first day “streetwear” became a thing (there’s no true answer to when streetwear started – 10 people would likely tell you 10 different origin stories), and still reigns supreme (no pun intended) today.
Brendon Babenzien, the new creative director of Billionaire Boys Club’s Bee Line
Billionaire Boys Club: one of the most well-known and storied brands in streetwear history. Since the brand’s inception in 2005, it’s managed to fuse Japanese and American street culture in an authentic manner that most brands could only dream of, due to Pharrell and Nigo (of Bathing Ape fame)’s unique space-inspired aesthetics.
Pharrell and Nigo wearing BBC and holding their “Diamond and Dollars” collaborative Reebok sneaker
The brand has released several legendary designs (who could forget the classic crest logo or the Diamonds and Dollars print?) and lived many lives since then, and even though it’s significantly more available (and less expensive) than it was when it was founded, BBC still stands strong in 2017 … and is now aiming to revive a mostly forgotten sub-label, their Bee Line.
You’re not into kicks heavy. No judgement. It’s cool. Not everyone is into kicks in the way that you need to be if you want to be up on game in today’s sneaker landscape. Collecting kicks is more than just a hobby … it’s a way of life. Not everyone can stay up to date on the newest releases, enter multiple raffles in the hope of winning a coveted pair, refresh a website over and over again in the hopes of catching a limited drop, or deal with a never-ending release cycle that’s tiring on both their closet space, bank account, and mental state.
It’s cool outside. A little too cool for my tastes. Cooler than a polar bear’s toenails (word to 3 Stacks).
Early November in Minnesota is always chilly, but this year it’s a little different. The temperature has already dipped into the low 30’s, it snowed in October (granted, the snowfall didn’t have the magnitude of the 1991 blizzard, but it still happened), and fall is effectively over. The calendar may say that fall is not officially done until December 21st … but as far as dressing goes, fall is dead and buried six feet under.